There is no shortcut to success. If you want your website to rank higher in relevant search results, you need to work on your content and convince search engines like Google that your pages deserve to be at the top of search results. While there are several proven ways to boost your search engine optimisation (SEO) efforts, link building happens to be the most effective one.
In order to earn quality backlinks from trusted websites, you need to create content that is worth sharing or linking to. These linkable assets help you boost the authority of your site. While you can hire a professional link building service and get the necessary support, understanding the fundamentals of linkable assets will help you and your website in the long run.
What Do Linkable Assets Mean?
Linkable assets are content pieces that are specifically designed to attract high-quality backlinks from other websites. These assets offer remarkable value in the form of original research, expert insights, visual appeal, or interactive functionality. The more unique and useful content you produce, the more likely others will use it for reference. In return, your domain authority and search rankings will get a positive push.
The Most Popular Types of Linkable Content
To better understand the essence of linkable content, let’s dive into the popular formats and explore what makes them ideal for earning backlinks.
- Infographics
Infographics transform complex data or plain statistics into attention-grabbing visuals. When you present valuable information in an easy-to-digest, highly shareable graphic format, people naturally want to embed or reference it. Infographics work incredibly well in guides, industry overviews, and reports.
- Listicles and Resource Guides
Most readers prefer listicles over other types of text-based content. These posts are easy to scan and filled with value. No wonder these pieces are widely preferred by bloggers, research scholars, and others for citations and shares. These listicles typically feature tools, tips, and resources in your industry. On the other hand, comprehensive step-by-step guides and tutorials offer similar value. When your content guides the readers through a process, people are likely to reference your resource guide in their own posts.
- Original Research and Case Studies
If your website provides original research work, unique data, or insightful case studies, it is no less than a content goldmine. Journalists, content creators, and bloggers constantly look for sources where they can find credible statistics and real-world examples to support their writing. Building a repository of original research and case studies can help you establish your brand as an authoritative source. As a result, people will depend on it for crucial insights about the industry. Ebooks, whitepapers, and reports are also great sources of industry insights.
- Interactive Tools and Calculators
Apart from quality information, people often link free tools, such as a calculator, checklist, or quiz, in their content. These tools offer hands-on value that cannot be found elsewhere. Think about mortgage calculators on finance sites or SEO audit tools for digital marketers. If your tool truly solves a problem, it will earn organic links from users as well as niche experts. They directly help the users. At the same time, they help you build niche authority as more sites recommend your tool as a resource.
- Videos and Podcasts
Apart from text-based content and tools, multimedia content can also attract links organically. Videos, especially tutorials, explainers, or product walkthroughs, are easy to embed in a piece of content. Thus, the chances of gaining backlinks increase. Similarly, podcasts also offer expert opinions and discussions that get referenced across blogs and industry roundups. These content formats are more engaging than text. Also, they are easily embeddable on other sites. Moreover, how-to videos and expert interviews always attract links.
Conclusion
A common factor among all the linkable content formats is that they solve a real problem, answer a burning question, or present information in an easier-to-digest manner. By prioritising helpful, unique, and engaging content, you can make your website a backlink magnet. In fact, you can also turn your website into an authoritative platform for credible information and resources.